New York based designer Devi Kroell debuted her eponymous collection in the Spring of 2004. Focusing first on understated, sculptural handbags rendered in exotic materials – leading the brand organically into footwear for Fall 2006, and unveiling her first ready-to-wear collection for Spring 2009.
Having spent her childhood in many exotic cities around the globe, Devi Kroell’s work features diverse design influences and a refined sense of versatility – giving a nod to her expansive cultural experience. As a result, her signature styles are easily suited to a wide array of tastes. From her original python hobo bag, to her crystal-studded wooden clutches and avant-garde heels, all of Devi Kroell's impeccably crafted designs, feature sleek effortless shapes, fused with lush tactile elements.
Her unique architectural approach to design earned Devi Kroell the Swarovski Perry Ellis Award for Accessory Design from the Council of Fashion Designers of America in June 2006. The next accolade in Devi Kroell’s career came in December of 2009, with the opening of her flagship store on Madison Avenue in New York City – followed closely with the opening of yet another store in Las Vegas, Nevada.
In addition to the Devi Kroell boutiques and e-commerce website, her distinctive pieces are available for purchase at Barneys New York, Saks Fifth Avenue, Jeffrey New York, as well as at a number of prestigious retailers worldwide, such as Harvey Nichols in London, Istanbul, Dubai and Hong Kong.
